-- Industry Leading Lithium Iron Battery Maker to Attend Twelve City Tour to Showcase Benefits of Switching From Traditional Lead Acid --


International Motorcycle Show Shorai

SUNNYVALE, Calif., (July 10, 2013) – Shorai Inc., a global leader in the design, development and manufacture of prismatic cell, lithium iron phosphate power sports batteries, today announced they will be joining the Progressive® International Motorcycle Shows for all twelve stops along the 2013-2014 tour. Shorai will be showcasing its LFX™ batteries in the Marketplace alongside the top parts and accessories in the world from aftermarket manufacturers where attendees can test products fitting every budget and lifestyle, guided by specialists in the industry. Shorai makes nearly two dozen battery options designed to fit market needs for street, dirt, touring and cruiser motorcycles, scooters, ATVs, personal watercraft, riding lawnmowers and utility vehicles.


“Shorai is proud to be a part of the nation’s largest touring motorcycle event as the only lithium iron battery company in the Marketplace attending each of the shows,” said Kevin Riley, Executive Vice President of Sales and Marketing for Shorai. “We believe the Progressive® International Motorcycle Shows is a wonderful platform to showcase our Shorai LFX™ batteries at the various locations throughout the country and look forward to the feedback from consumers and industry experts.”

For over 30 years, the Progressive® International Motorcycle Shows have been the premiere winter refuge for over 600,000 powersports enthusiasts throughout the nation. All the latest models and accessories available for motorcycles, ATVs and scooters are on display from the industry's leading manufacturers from November to February in major consumer markets across the nation, along with seminars, action features and historic motorcycle displays.

Shorai LFX™ batteries are 80 percent lighter than their lead-acid equivalent, with 20 percent greater starting performance, do not sulfate and have an extremely low self-discharge rate. Available at a variety of authorized resellers worldwide, Shorai LFX™ batteries can be purchased at over 2,500 dealers and also online at


Further information on show locations, dates and times will be announced by the Progressive International Motorcycle Shows Tour at a later time.


About Progressive® International Motorcycle Shows®

From New York to California, the 12-city nationwide tour of the Progressive® International Motorcycle Shows® offers more than 600,000 consumers and 900 exhibitors from all powersports lifestyle interests an all access pass to the world of motorcycling. With hundreds of the latest street bikes, dirt bikes, cruisers, scooters and ATVs for both new and experienced riders, the world’s largest traveling powersports event gives enthusiasts of all ages the opportunity to check out the latest gear and aftermarket accessories. For more information, visit:


About Shorai
Founded in 2010 and based in Sunnyvale, Calif., Shorai Inc. has quickly become the world’s principal producer of prismatic cell, lithium iron phosphate power sports batteries. Shorai is leading the market’s conversion from traditional lead-acid batteries to lighter, more efficient and higher performance lithium starter batteries. For more information about Shorai, product offerings, upcoming sponsored events or local Shorai dealers, please visit

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