SHORAI LFX™ BATTERIES NAMED OFFICIAL BATTERY IN ERIK BUELL RACING’S ALL-NEW STREET LEGAL SPORT BIKE

 

SHORAI LFX™ BATTERIES NAMED OFFICIAL BATTERY IN ERIK BUELL RACING’S

ALL-NEW STREET LEGAL SPORT BIKE

-- Bike Unveiling and Partnership Announced at American International Motorcycle Expo --


SUNNYVALE, Calif., (October 16, 2013)
Shorai Inc., a global leader in the design, development and manufacture of prismatic cell, lithium iron phosphate power sports batteries, today announced they have been chosen as the official battery for Erik Buell Racing (EBR)’s new street-legal high performance motorcycle. The announcement and bike unveil took place at the inaugural American International Motorcycle Expo (AIMExpo) in Orlando, Fla., where Shorai is showcasing its LFX™ batteries alongside OEMs, distributors, parts and accessories manufacturers and dealers. The joint partnership with EBR provides the perfect platform to feature Shorai LFX™ batteries which deliver more energy faster, with less weight and less wear on the battery per start cycle than any other brand or technology available on the market today.

 

“We are thrilled to announce EBR as our first official OEM motorcycle partnership and anticipate a significant reaction from the industry to the all-new street legal sport bike,” said Kevin Riley, Co-Founder and Executive Vice President of Sales and Marketing for Shorai. “EBR is highly recognized and valued within the motorcycle community and Shorai is honored to work with them on such an incredible product.”

 

The EBR 1190RX is a direct descendant of EBR’s race-bred limited edition 1190RS Super Bike with a new design. The EBR 1190RX has a liquid cooled, V-twin, four stroke 1190cc motor producing 185 HP at 10600 rpms and 101.6 ft-lbs of torque at 8200 rpms. Built for high-end performance, the EBR 1190RX will be a great street-legal motorcycle for the performance-minded enthusiast.

 

“With their lithium iron cell technology, Shorai LFXbatteries offer industry-leading advantages over traditional lead acid batteries with 20 percent faster starting performance and 80 percent lighter carrying weight. The ability for Shorai LFX™ batteries to come in a variety of case shapes and sizes, capacity and polarity options allowed EBR to design the 1190RX without limits placed on battery specifications,” said Erik Buell, founder of Erik Buell Racing. “We are delighted to officially announce our partnership with the debut of our first street legal sport bike.”

 

“After much collaboration between Shorai and the EBR engineering team, we are proud to introduce the powerful, light weight and compact battery solution made specifically for EBR’s application and optimized for the EBR 1190RX,” said Shawn Higbee, Technical Director for Shorai.

 

As the top supplier of lithium starter batteries to the global power sports market, Shorai makes nearly two dozen battery options designed to fit market needs for street, dirt, touring and cruiser motorcycles, scooters, ATVs, personal watercraft, riding lawnmowers and utility vehicles. Shorai LFX™ batteries are leading the market’s conversion from legacy lead-acid technology to lighter, more efficient and higher performance lithium technology. Available at a variety of authorized resellers worldwide, Shorai LFX™ batteries can be purchased at over 2,500 dealers and also online at www.ShoraiPower.com.

About Erik Buell Racing
Erik Buell Racing (EBR) is the very definition of the American spirit. Motorcycles designed and manufactured in East Troy, Wisc., embodying the finest in global technology.

About Shorai
Founded in 2010 and based in Sunnyvale, Calif., Shorai Inc. has quickly become the world’s principal producer of prismatic cell, lithium iron phosphate power sports batteries. Shorai is leading the market’s conversion from traditional lead-acid batteries to lighter, more efficient and higher performance lithium starter batteries. For more information about Shorai, product offerings, upcoming sponsored events or local Shorai dealers, please visit www.ShoraiPower.com.

For media information, please contact or 951-719-1040.