AIMEXPO Shorai Battery



Morgan Hill, CA, (Sept 28, 2016) – Shorai Inc., the leader in the design, development and manufacture of lithium starter batteries, announced the company will be in attendance at the fourth-annual American International Motorcycle Expo (AIMExpo), the powersports industry’s largest trade and consumer show in North America. Shorai will be showcasing its LFX™ batteries alongside OEMs, distributors, parts and accessories manufacturers and dealers to celebrate motorcycling, the motorcycling lifestyle and the business of motorcycling with consumers and media. The AIMExpo will take place Oct. 13-16, 2016, at the Orange County Convention Center in Orlando, Florida. Shorai will be in booth #2116.

“We are excited to be a part of the ever growing American International Motorcycle Expo. We believe it is the premier platform for us to display our batteries and allow Shorai to reach partners, professionals, and consumers,” said Phuc Lam, Marketing Director for Shorai. “We look forward to officially announcing a few new programs at the event and believe it will be substantial news within the industry.”


Shorai has also partnered with custom bike culture heavyweight Standard Motorcycle Co.  Shorai LFX™ batteries will be showcased at the Standard Motorcycle Co. display booth, along with other industry leading vendors and builders.

The American International Motorcycle Expo is produced by motorcyclists for motorcyclists and brings together industry, press, dealers and consumers. The four day event is separated in specific days for trade and media and days specifically for consumers. Those attending will have an opportunity to learn more about Shorai and its LFX™ batteries, as well as meet with staff and executives for product overviews and in-depth explanations.

Shorai makes nearly two dozen battery options designed to fit market needs for street, dirt, touring and cruiser motorcycles, scooters, ATVs, personal watercraft, riding lawnmowers and utility vehicles. Shorai LFX™ batteries are 80 percent lighter than their lead-acid equivalent, with 20 percent greater starting performance, do not sulfate and have an extremely low self-discharge rate. Available at a variety of authorized resellers worldwide, Shorai LFX™ batteries can be purchased at over 2,500 dealers, all Cycle Gear locations, and also online at

About Shorai:

Founded in 2010 and based in Morgan Hill, Calif., Shorai Inc. has quickly become the world’s best-known producer of lithium-iron phosphate powersports batteries. Shorai is leading the conversion from traditional lead-acid batteries to lighter, more efficient and higher performance lithium starter batteries. For more information about Shorai LFX™ batteries, product offerings, upcoming sponsored events or local Shorai dealers, please visit


About American International Motorcycle Expo

The American International Motorcycle Expo’s ( purpose is to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling and powersports in the U.S. and North America, and delivers an efficient and energetic market-timed expo platform for B2B and B2C in the greater powersports industry. AIMExpo is the single most important event of its type in the North American market and has international impact within the motorcycling and powersports community. For the second year AIMExpo was honored in Trade Show Executive Magazine's Fastest 50, recognizing the fastest growing trade shows in the U.S. AIMExpo is produced by the Motorcycle Industry Council (


About the Motorcycle Industry Council

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, activities surrounding technical and regulatory issues, and the American International Motorcycle Expo. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.


The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at